Shopify pricing starts at $29 per month on the Basic plan when billed annually, while its main paid tiers are $39, $105, and $399 per month when billed monthly. Shopify Plus begins at $2,300 per month on a three-year term, making it suitable for large and high-volume brands.shopify+1
Understanding Shopify pricing is not only about the monthly subscription. Your real cost also depends on payment-processing rates, third-party gateway fees, apps, themes, shipping tools, and whether you sell internationally. This guide breaks down every major cost so you can choose a plan with confidence.
Shopify Pricing Plans at a Glance
Shopify currently offers four core plans: Basic, Grow, Advanced, and Plus. The first three are designed for most small-to-mid-sized ecommerce businesses, while Plus is built for enterprise merchants with complex operations.shopify+1
| Plan | Monthly price | Best for | Third-party transaction fee |
|---|---|---|---|
| Basic | $39/month | New stores and small businesses | 2% shopify |
| Grow | $105/month | Growing stores needing more staff and reporting | 1% shopify |
| Advanced | $399/month | High-volume stores that want lower payment fees | 0.6% shopify |
| Plus | From $2,300/month | Enterprises, global brands, B2B, and complex operations | 0.2% shopify |
These prices are shown in USD and can vary by country, billing term, and promotional offers. Shopify also offers a three-day free trial, followed by a limited-time promotional rate of $1 per month for the first three months on eligible plans.shopify
Basic Shopify: $39 Per Month
The Basic plan is Shopify’s entry-level subscription. It is designed for entrepreneurs launching their first online store, testing a product idea, or selling a small catalog. Shopify describes Basic as best for new businesses ready to launch and begin selling.help.shopify
At $39 per month, Basic includes the essential tools needed to run an online store: product management, checkout, order processing, basic reporting, and access to the Shopify App Store. It is usually the best starting point if your monthly revenue is still modest and you do not need advanced automation or multiple staff accounts.shopify+1
Payment costs on Basic
If you use Shopify Payments, online standard card payments on Basic cost 2.9% plus 30 cents per transaction. In-person payments through Shopify POS cost 2.6% plus 10 cents.shopify+1
If you use a third-party payment provider instead of Shopify Payments, Shopify adds a 2% transaction fee. That means you may pay both the external gateway’s processing fee and Shopify’s additional fee.shopify+1
Grow Shopify: $105 Per Month
The Grow plan is the middle tier for stores that are gaining traction. It offers more staff accounts, better operational tools, and lower transaction costs than Basic.shopify+1
This plan is often appropriate for merchants who have consistent sales, need more team access, or want stronger tools for managing orders, customers, and reporting. It is also a sensible upgrade for brands beginning to invest more heavily in marketing and conversion optimization.
Payment costs on Grow
With Shopify Payments, Grow charges 2.6% plus 30 cents for standard online card transactions and 2.5% plus 10 cents for in-person payments.shopify+1
If you use an external payment gateway, Shopify charges a 1% transaction fee. This is half the Basic plan’s third-party fee, which can make a meaningful difference as sales volume increases.shopify+1
Advanced Shopify: $399 Per Month
The Advanced plan is designed for established stores with higher sales volume. Its biggest advantage is lower payment-processing costs, along with enhanced retail features and more advanced business tools.help.shopify
At $399 per month, Advanced is not the right choice for every store. However, for merchants processing substantial revenue, the reduced card rates and lower third-party transaction fees can offset the higher subscription cost. Shopify notes that the break-even point depends on your region, payment provider, and sales volume.help.shopify
Payment costs on Advanced
Advanced stores using Shopify Payments pay 2.4% plus 30 cents for standard online card payments and 2.4% plus 10 cents for in-person payments.shopify+1
The third-party transaction fee drops to 0.6%, making Advanced particularly attractive for merchants that must use a specific external gateway.shopify+1
Shopify Plus: From $2,300 Per Month
Shopify Plus is Shopify’s enterprise solution. It is intended for high-growth brands, large retailers, wholesalers, B2B sellers, and businesses that require advanced customization, automation, and scalability.help.shopify
Plus pricing starts at $2,300 per month with a three-year term or $2,500 per month with a one-year term in USD. For complex or high-volume business models, Shopify may apply a variable platform fee based on revenue and business structure.shopify+1
When Shopify Plus makes sense
Shopify Plus may be worth considering if you need:
- High-volume sales infrastructure and priority support
- Advanced B2B and wholesale functionality
- Greater checkout customization
- More automation and integration flexibility
- Multi-store, international, or enterprise-level operationshelp.shopify
Plus stores using Shopify Payments as their sole payment provider have Shopify’s third-party transaction fee waived.help.shopify
Shopify Payment Processing Fees
The monthly plan is only one part of Shopify pricing. Payment fees often have a larger impact on profitability, especially for stores with low average order values or high transaction volume.shopify+1
| Plan | Online card rate | In-person rate | Shopify fee with external gateway |
|---|---|---|---|
| Basic | 2.9% + 30¢ | 2.6% + 10¢ | 2% shopify |
| Grow | 2.6% + 30¢ | 2.5% + 10¢ | 1% shopify |
| Advanced | 2.4% + 30¢ | 2.4% + 10¢ | 0.6% shopify |
| Plus | Custom rates | Custom rates | 0.2% shopify |
Shopify Payments has no separate monthly or setup fee. When it is your only payment provider, Shopify does not add third-party transaction fees to orders processed through Shopify Payments, Shop Pay, Shop Pay Installments, PayPal Express, or manual payment methods.help.shopify+1
Third-Party Payment Gateway Costs
You do not have to use Shopify Payments. Some merchants choose Stripe, PayPal, Authorize.net, or a local provider because of regional requirements, existing contracts, or specialized payment needs.
However, using a third-party gateway usually creates two costs:
- The payment provider’s own processing fee.
- Shopify’s plan-based transaction fee.help.shopify+1
For example, on the Basic plan, a $10,000 monthly sales volume processed through an external gateway could result in approximately $550 in combined processing and Shopify fees, compared with roughly $260 using Shopify Payments under Shopify’s example.shopify
Annual vs. Monthly Shopify Billing
Shopify lets merchants pay monthly or annually. Annual billing requires paying for the full year upfront but reduces the effective monthly subscription rate.help.shopify
For example, Shopify lists Advanced at $299 per month when billed yearly and $399 per month when billed monthly. That is a $100 monthly difference, or $1,200 in annual savings before considering other costs.shopify+1
Annual billing is generally best if:
- You are committed to Shopify for at least a year.
- You have stable cash flow.
- You want to reduce your effective monthly platform cost.
- You are scaling an established store.
Monthly billing is better if you are still validating your business, expect to change platforms, or prefer lower upfront risk.
Hidden and Additional Shopify Costs
Shopify’s subscription is transparent, but a complete ecommerce budget should include more than the plan price. Shopify states that there are no setup fees on any plan, but many stores spend more on optional tools and services.shopify+1
Common extra costs
- Apps: Inventory management, email marketing, reviews, upsells, subscriptions, SEO, and customer support tools may charge monthly fees.
- Premium themes: Shopify has free themes, but premium themes can cost extra.
- Domain name: You can buy a domain through Shopify or connect one purchased elsewhere.
- Email hosting: Shopify provides email forwarding, but a professional business email may require a separate provider.
- Shipping: Carrier rates, packaging, fulfillment, and shipping apps can add cost.
- International selling: Currency conversion and cross-border tools may apply additional fees.help.shopify+1
For international sellers, Shopify Payments currency conversion fees can be 1.5% for U.S.-based stores and 2% for stores in other supported regions. Managed Markets also charges a transaction fee of 3.5% for Basic, Grow, and Advanced stores, or 3.25% for Plus stores.help.shopify+1
How to Choose the Right Shopify Plan
The best Shopify plan depends on your revenue, payment method, team size, and operational complexity. Do not upgrade solely because a higher plan has more features; upgrade when the savings or capabilities clearly exceed the added monthly cost.help.shopify
Choose Basic if:
- You are launching a new store.
- Your monthly sales are still growing.
- You need core ecommerce features.
- You use Shopify Payments.
- You want the lowest predictable monthly cost.
Choose Grow if:
- You need more staff accounts and operational capacity.
- Your store has consistent monthly sales.
- You want lower payment fees than Basic.
- You are investing in marketing, retention, and customer experience.
Choose Advanced if:
- You process high sales volume.
- You want the lowest available Shopify Payments rates outside Plus.
- You use a third-party gateway and want to reduce Shopify’s transaction fee.
- You need advanced retail or reporting features.help.shopify
Choose Plus if:
- You operate an enterprise or high-growth brand.
- You need B2B, wholesale, or complex checkout functionality.
- You require advanced integrations and automation.
- Your business needs dedicated scalability and support.help.shopify
Shopify Pricing Example
Imagine a store selling $20,000 per month online with 400 orders and an average order value of $50.
On Basic with Shopify Payments, standard online processing would cost about 2.9% plus 30 cents per order. That equals roughly $700 in payment fees, plus the $39 monthly subscription.shopify
On Advanced, the same sales volume would be processed at 2.4% plus 30 cents per order, reducing payment costs while increasing the subscription to $399 per month. The right choice depends on whether the payment savings, staff needs, and advanced features justify the higher fixed cost.shopify+1
Frequently Asked Questions
How much does Shopify cost per month?
Shopify Basic costs $39 per month, Grow costs $105 per month, Advanced costs $399 per month, and Shopify Plus starts at $2,300 per month on a three-year term. Annual billing can lower the effective monthly price.shopify+1
Is Shopify worth the price?
For most ecommerce businesses, Shopify is worth it because it combines hosting, storefront design, checkout, payments, inventory, marketing tools, and app integrations in one platform. The value depends on your sales volume, required features, and ability to use the platform to generate revenue.
Does Shopify charge transaction fees?
Shopify does not add a transaction fee when Shopify Payments is your sole payment provider. If you use a third-party gateway, Shopify charges 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.2% on Plus.shopify+1
Is Shopify Payments required?
No. You can use an external payment provider, but you will usually pay both that provider’s fees and Shopify’s additional transaction fee. Shopify Payments is generally the simplest and often the most cost-effective option for eligible merchants.help.shopify+1
Can I try Shopify for free?
Yes. Shopify offers a three-day free trial, followed by a promotional offer of $1 per month for the first three months on eligible plans.shopify
Final Thoughts
Shopify pricing is competitive because it combines a predictable subscription with scalable payment processing. Basic is ideal for new sellers, Grow suits expanding stores, Advanced benefits high-volume merchants, and Plus serves enterprise brands with complex needs.shopify+1
Before choosing a plan, calculate your expected monthly revenue, payment volume, average order value, app costs, and preferred payment provider. The cheapest plan is not always the most affordable over time—especially if lower transaction fees on a higher tier save more than the subscription increase.